We love working with other epic wedding vendors, especially when they’ve got a similar philosophy around making the giving experience exceptional. Clarence & Co are all about gifts at the other end of the wedding planning journey – bridesmaids proposal gifts! A gorgeous idea for making your besties feel special, we’ve loved watching their growth into a favourite among many brides-to-be – so we thought we’d chat to Emma, one of the Clarence & Co co-founders, about why bridesmaids gifts are such a special idea.

Robes and boxes

How did Clarence & Co. come to be?

Clarence & Co. began in 2016 in an old villa on Clarence Street. Flatmates and friends, Emma and Janelle discovered they both shared a love of celebrating friendships when Janelle was asked to be a Bridesmaid. Seeing an opportunity, the pair got to work to create unique bridesmaid proposal gifts for Kiwi brides to give their besties.

After a year of planning and research, Clarence & Co. was officially launched in October 2017. Shortly after, Charli (a bride-to-be herself with heaps of bridesmaid experience) joined the team. We each bring different talents and ideas to the table and love working together in the NZ wedding industry.


What sort of treasures do you sell?

We sell collated gift boxes, individual gifts, digital invitations, and bridesmaid and bridal robes. Clarence & Co. also offers the ability to customise gift boxes – you can select exactly which products you’d like in your gift boxes and we’ll do the rest!

Three things are very important to us when choosing our products:

Beautiful and Quality Goods

There is something so precious about opening a box full of lovely things that look and feel amazing. Everything from the packaging (hello Flint chocolate prettiness) to the smell of Foxxglow perfume oils (the latest addition to the C&C family) has been carefully selected.

Reusable and Practical Gifts

We believe in creating gifts that last. We have sought out items like the Take It Off Makeup Removal Towel (that can be used for up to 1000 washes!), Cheers! Champagne Flute, and quality robes which can be worn on the wedding day and beyond. (Note from the Honeypot team: Take It Off towels are amazing! Seriously magic at removing all your makeup)

Supporting Local Businesses

We love supporting other NZ businesses. Being a start-up ourselves, we really understand the importance of sourcing locally and putting our money into the right places. Even our pine wood boxes are made locally in Auckland!

Be my bridesmaid box

Why do you think bridesmaids gifts are such a fabulous idea?

We think it’s so special to recognise your best friends in the context of your wedding. These are the people who have loved and supported you through so much, maybe even before you knew the person you are marrying! Asking your girls to stand by your side on your big day is a big deal and we want to help celebrate this incredible moment. Robes and matching champagne flutes are particularly popular wedding day items; why not turn these into a lovely gift for them to cherish?

BM proposal

Do you have any top tips for wedding planning from a Clarence & Co. point of view?

Being involved in the wedding industry, and with one of the team planning her wedding, we’ve always got wedding planning tips on the go. Our blog has a bunch of tips on different topics, and we’re always adding more! One of the themes we are seeing come through a lot is people being overwhelmed with wedding planning (there is so much to consider and decide on). We recommend one of the first things you do when you’re engaged is sit down with your partner and make a list of what is most important to you both, as well as those that aren’t. When it gets closer to the wedding and you start stressing about the cake topper, looking back at these lists will help keep things in perspective and making a decision will be easier.


Anything exciting coming up in Clarence & Co.’s future?

So many things! One of the most exciting is our new and exclusive Clarence & Co. robe collection. The first of our Bridesmaid Robes, the Savannah, is out now! We are also always on the lookout for beautiful, top quality products to add to our boxes (we’ve got a few of these coming soon too). Following us on Facebook or Instagram is a great way to keep with what’s coming and what’s new.

The ladies at Clarence & Co. have been kind enough to offer our Honeypotters a special discount – 15% off orders over $150! Just head over to their website and use the code HONEY at the checkout.